The one thing that just about every recreational sports bettor has in common is a certain level of predictability in their betting patterns. Bookies already know that the general betting public tends to gravitate towards favorites and OVER on the total line. The other thing that they have in common with one another is the desire to bet on nationally broadcast games. As an independent sports bookmaker working with a quality Pay Per Head service for all of your online bookie software solutions, you are in an excellent position to take full advantage of both of these tendencies to add some additional profit to your company’s bottom line.
How to bet on College Football – Betting the Fade in College Football
There is a reason why the NFL’s Monday Night Football or college football’s Saturday night game of the week draw a large viewing audience week after week during the regular season. People love to be able to watch the games they bet on. With the advances in satellite TV, you can buy full season game packages for just about every major sport, but the average joe just looking to wager a few bucks on a couple of games each week is naturally going to be more attracted to a matchup they can watch on TV as opposed to tracking down the game results on the laptop or Smartphone.
Today’s sophisticated sports betting software combined with your Internet presence through a company website as well as other forms of online social media create the perfect marketing tool for making the most of every single weekly betting event that is scheduled to be broadcast on a national scale. It has become rather easy to group together these nationally broadcast sporting events and then put a plan in place to promote them across your entire customer base. You can also use this promoting tool as part of your plan to grow and expand your existing sports betting customer base.
Control is key as a private bookie and making some additional effort to build business for national games makes good business sense on a number of different levels. Not only will you be building some additional action by heavily promoting these types of games, you will subliminally be shifting your customer’s betting dollar towards a more streamlined range of betting events. If you can shift the majority of your football betting money to two or three national games, you can also gain better control on how to move the betting lines for these events.
Bookie Star – Targeted Use of Social Media to Build Your Private Bookie Business
Promoting national games during college basketball season really makes quite a bit of sense from both a marketing and business standpoint. Given the sheer amount of action that is on the board during this season on almost a daily basis, fast and sharp betting lines become a must. Fortunately, today’s top online betting sites can supply you with everything you need, but it is still in your best interest to try and steer your customers towards the games that you want them to bet on. Betting lines tend to be much sharper for games that everyone can watch (and bet on) as opposed to the lines for some obscure matchup in one of the smaller Division I conferences.
Promoting national games is also a good way to build added business for less popular betting sports. You may not do all that much business with MLS soccer or the WNBA for women’s basketball, but if your customers know that you are featuring games that they can watch on ESPN or NBC Sports Network then at the very least you may pique their curiosity.
The main takeaway is that sports betting and nationally broadcast games go hand in hand. Rest assured that putting together a plan to promote these games with the help of your Pay Per head service is well worth the time and effort involved.