Before the computer age and the Internet changed every aspect of how we now live our lives, a sports bettor booked their bets with the local bookie in town. This was not all that long ago depending on how old you are, but with continuous advances in online technology and software solutions each and every year, this ongoing evolution continues to reshape the entire sports betting industry.
The origins of change in the online sports betting industry can be traced back to the mid-90’s when the favorable government regulations towards booking sports bets in countries such as Antigua, Venezuela and Costa Rico gave rise to the offshore sportsbook. While this new way of booking sports bets online through an Internet website took a while to catch on, sportsbooks in these locals did a booming business through the simplicity of a toll-free phone number. It was not until the turn of the century in the early 2000’s when research showed that there were over eight million players betting on sports through an online site.
As sports betting continued to become more mainstream over the past 16 years, companies such as RDG Corporation continued to reshape the way sportsbooks were operated. As the parent company of one of the biggest books around, AmericasBookie.com, this innovative online gambling company sought out new and different ways to expand their reach in a rapidly growing offshore business environment.
One of RDG Corp’s first business off-shoots was selling its sports betting software technology as a white label sportsbook management system. This gave rise to online sportsbooks such as Bet33 and 1Vice, who operated independently as “skin” operations with the help of a uniform operating system running on advanced sportsbook management software. More and more sportsbooks like this have gotten into the game over the past few years in light of the increased demand from the betting public that continues to fuel the growth of the entire sports betting industry.
Along with a higher level of sophistication in how sports bets are booked online, there is also a much higher level of sophistication in how avid sports bettors want to bet on the games. This has helped give rise to a new type of private bookie. These independent sports bookmakers run their operations with the help of a Pay Per Head service that processes all the daily online transactions that go into a business of this nature. The price per head service also provides customer service and support through a call center for one set weekly fee for each of a bookmaker’s active betting customers.
This type of arrangement is a win-win for local bookies and PPH services working together to help agents manage their own sportsbook. A good example of some of the biggest and most popular Pay Per Head providers in the sports betting industry today would be Real Bookies and 247pph. These services have worked to level the playing field between an independent bookmaking agent and the large offshore sportsbook operating an Internet website. A quality PPH service provides all the necessary sportsbook management solutions for the bookmaker. This includes all the betting lines and betting options that a sports bettor would find at one of the big online books.
The whole sports betting industry continues to evolve in what has truly become a global stage. You can now bet on any sporting event around the world with posted betting odds from the convenience of a hand-held mobile device. Just about every major online sportsbooks and most independent private bookies can also bring bettors an expanded racebook for horse racing and an online casino complete with live dealer table games as part of their betting service.